“Retail 3.0” Presents Wider, Tougher Landscape for Dealers
Aimee Canlas The future of automotive retailing is being shaped by evolving consumer needs and by changing technology, spurred by the increasing adoption of mobile devices in addition to the entry of...
View ArticleSatisfying Website Visits Lead to More Showroom Traffic in Canada
J.D. Ney A majority (76%) of new-vehicle shoppers in Canada who indicate having a highly satisfying experience while visiting an auto manufacturer’s website (score of at least 976 on a 1,000-point...
View ArticleThe Premium Facebook Page
Jeremy Detgen In the past, there has been a great deal of critical discussion around the value of social media for premium auto brands, but many dissenters are coming around. Questions have been asked:...
View ArticleRoundtable Participants Hear Why Cadillac Focuses on Fastest Lap
Jeremy Detgen It may be an “audacious ambition,” but Cadillac plans to become a global luxury brand, according to Don Butler, vice president of marketing for the Cadillac division of General Motors....
View ArticleShoppers Consider More New Models as Reliability Concerns Fade
Jon Osborn Vehicle initial quality and vehicle dependability have been improving across the industry during the past few years, according to our studies, which has led to new-vehicle shoppers...
View ArticleTest Drives are More Likely After a Satisfying Automaker Website Experience
Arianne Walker Tablets are becoming a more frequent platform for consumers when they go online to shop for a new vehicle, according to our 2013 Manufacturer Website Evaluation Study (MWES)—Wave 1. This...
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